AI Series for Small Businesses

AI Lunchbreak



Bite-Sized AI for Small Business Success. No Powerpoint presentations, just hands-on demos to give you the tools and insights you need, followed by Q&A to answer YOUR questions for the topic of the day. Join us every week over the series and transform your marketing and your understanding of AI!

The 2025 series is now finished. Check back for the 2026 series plan.

Are you a small business owner curious about how artificial intelligence (AI) can transform your daily operations? Join us once a week every Wednesday for your lunchbreak (12:00-1:00pm).

We’ll demystify AI by explaining key concepts in simple terms and showcasing real-world examples of how small businesses are leveraging AI to improve your efficiency, increase the quality of your results, and expand your abilities!

You’ll learn about practical AI tools that can help you automate routine tasks, make data-driven decisions, and stay competitive in today’s fast-paced market.

By the end of each session, you’ll understand how AI can be integrated into your business processes and the steps you can take to get started. Don’t miss this opportunity to gain valuable insights and take the first step towards embracing AI for a more efficient and innovative business!

Your $39 registration includes a series of nine trainings, where we will walk you through real-world examples of how small businesses are using AI to boost efficiency, improve results, and free up time for what matters most. Your registration also includes exclusive access to all training videos!

  • Sep 3: The Best AI Tools for Small Business Success
  • Sep 10: Get Optimal AI Results with Better Prompting
  • Sep 17: Advanced ChatGPT – Custom GPTs, Projects & More
  • Sep 24: Supercharge Your Marketing Strategy & Branding with AI
  • Oct 1: Creating Compelling Text Content with AI
  • Oct 8: AI for Effortless Social Media
  • Oct 15: Making Marketing Magic with AI in Canva
  • Oct 22: Creating Stunning Images with AI
  • Oct 29: Creating Compelling Video with AI

Brought to you by Solano-Napa SBDC and Sonoma SBDC!

Register for AI Lunchbreak

Featuring Certified AI Specialist Cathy Balach

Cathy Balach is an online marketing strategist, specializing in strategic marketing, website design, content development, email communications, and media for business growth.

She’s a certified AI Specialist, working throughout Northern California and, as a recognized leader in AI applications, Cathy is known for her innovative approach to using artificial intelligence to drive business growth.

With nearly 15 years of consulting and mentoring, she has guided countless North Bay startups businesses by leveraging her expertise in both traditional and digital marketing landscapes.

Cathy Balach
AI for SBDC Advisors Certification Badge

AI Lunchbreak: Week By Week



Week 1: The Best AI Tools for Small Business Success

Looking to get hands-on with AI tools that can streamline your business operations? In this quick, power-packed session, you’ll explore some of the most user-friendly AI platforms designed to help small business owners like you save time and boost productivity.

This 1-hour workshop will introduce a handful of key AI tools for content creation, enhanced workflows, research and problem-solving. I’ll focus on AI tools that I use the most — many with free versions and a few paid tools with the best bang-for-the-buck.

Key takeaways:

  • Tips on choosing the right AI platform based on your business needs.  
  • A live demonstration of each tool in action.  
  • Best practices for integrating these tools into your daily business operations.  
  • How to continue learning and exploring AI beyond this session.

This session is ideal if you’re just getting started and want to test-drive real tools with real business uses.

Week 2: Get Optimal AI Results with Better Prompting

Not getting the results you want with AI?

We’ll show you how to write prompts that work to get the most from AI tools like ChatGPT and other popular platforms.

Whether you’re using AI to brainstorm marketing ideas, draft emails, or generate content, knowing how to ask the right questions can dramatically improve the quality and usefulness of your results.

This workshop will show you simple, practical ways to craft prompts that are clear, specific, and effective—no technical background required.

You’ll see live demos of prompt examples in real time. We’ll cover the basics of prompt structure, tips for refining outputs, and strategies for avoiding common mistakes. You’ll also learn how to guide AI to match your tone, style, and audience, helping you save time and avoid frustration.

By the end of the workshop, you’ll walk away with ready-to-use prompt templates you can apply to your business immediately.

In this workshop, you will learn how to use AI to:

  • Learn how to give AI specific instructions and examples
  • Discover ways to match tone, style, and audience in AI outputs
  • See how to iterate and improve results step by step
  • Leave with practical templates and ideas you can use right away

This session is perfect for small business owners looking for an easy entry point into AI. Whether you’re skeptical or excited about this new technology, you’ll walk away with a better understanding of how AI can support your business goals.

Week 3: Advanced ChatGPT: Custom Solutions for Your Business

We’ll go through a hands-on demo of using ChatGPT to create custom solutions tailored to your business needs. Whether you’re looking to automate tasks, improve customer service, or generate content, this session will show you how to get started with ChatGPT—no coding experience required!

You’ll learn how to easily build your own GPT-based assistant to handle tasks like answering customer questions, streamlining workflows, or even assisting with marketing. I’ll guide you through a step-by-step process to create a GPT that can elevate your business.

We’ll also cover Projects and Custom GPTs in ChatGPT and more.

In this workshop, you will learn how to improve your use of ChatGPT with:

  • ChatGPT customization
  • Projects in ChatGPT
  • Custom GPTs
  • Custom GPT Library

You’ll also learn:

  • Best Practices with ChatGPT
  • Practical examples of how GPTs can improve business operations

NOTE: Many of the features in this session require a paid ChatGPT account, but it will also include tips with the free version and help you decide if a paid version is worthwhile.

Week 4: Supercharge Your Marketing & Branding with AI

Learn how to harness the power of AI to create a well-structured marketing calendar and plan content topics that resonate with your audience. We’ll demo the use of AI tools to help you organize your marketing efforts more efficiently, including strategy and branding. 

In this workshop, you will learn how to use AI to:

  • Use AI to research competitors, trends, and what your customers care about.
  • Build a roadmap for your marketing efforts that aligns with your business goals
  • Create brand guidelines

By the end, you’ll walk away with actionable steps to create a strong, organized marketing plan that keeps you on track and focused on what matters most: growing your business. 

Week 5: Create Compelling Written Content with AI

Learn how AI tools can help you quickly produce website content, from engaging social media posts to blog articles and more. 

We’ll explore how AI simplifies brainstorming, optimizes content for search engines, and ensures your messaging resonates with your target audience.

In this workshop, you will learn how to use AI to:

  • Brainstorm content with AI
  • Generate creative marketing content in minutes
  • Keep your brand voice consistent in everything you write

Week 6: AI for Effortless Social Media

Learn easy-to-use AI tools that can streamline your social media management.

You’ll learn how to generate content ideas, plan a months worth of content in minutes, and see how you can create content in bulk all while saving valuable time. We’ll also discuss how AI can help you better understand your audience and boost engagement through personalized content.

This session will introduce practical tips and AI-powered strategies that you can implement immediately to enhance your social media presence. Whether you’re a solopreneur or manage a small team, this session is designed to give you actionable insights without overwhelming tech jargon.

In this workshop, you will learn how to use AI to:

  • Drive better results by focusing on the needs of your audience
  • Improve social media results and content creation
  • Save time by automating key tasks and learn how to improve engagement

Join us 12-1pm via Zoom for dynamic, hands-on demos followed by Open Office Q&A.

Featuring SBDC Business Advisor Ed Troxell. Ed is a social media marketing expert and enthusiast of Facebook Live. As a former Apple Inc. employee, Ed brings a unique skill set to the table from sales, marketing, strategizing systems, and processes, to teaching the importance of showing up on social media so that you can stand out as the industry expert online.

Week 7: Design Eye-Catching Marketing Materials in Canva’s AI

Explore Canva’s AI tools for marketing tasks like creating social media posts, designing branded graphics, and generating text for ads, captions, and emails.

Whether you’re a design novice or a pro, you’ll walk away with tips and tricks to elevate your marketing and save valuable time.

In this workshop, you will learn how to use AI to:

  • Use Canva’s AI-powered tools, including Magic Design, Magic Write, and Text-to-Image.
  • Maintain consistent branding and messaging in Canva
  • Collaborate with your team in Canva to speed up your workflow.
  • Make fast yet amazing marketing materials that you can use right away

You’ll also get recommendations for free and paid features to get the most from Canva AI.

Week 8: Create Stunning Images & Graphics with AI

Discover how AI tools can help you produce professional-looking images for your website, social media, and marketing materials in no time.

We’ll cover how to use AI to create custom graphics, enhance product photos, and even design branded visuals tailored to your business’s style. You’ll walk away with practical tips on how to integrate AI-generated images into your marketing strategy, saving time and money while still delivering high-quality visuals that engage your audience.

In this workshop, you will learn:

  • How to quickly generate custom images and graphics using AI
  • The top AI tools you can use for image generation and improving images
  • How to edit and work with images using AI

Week 9: Create Compelling Video with AI

Start producing video content without the need for complex editing tools or technical expertise.

We’ll introduce you to simple AI tools that can assist with video creation and script development, leading you through the process of DIY video development.

You’ll explore AI platforms that make video and audio creation easier than ever, allowing you to generate professional-looking content in minutes. Plus, we’ll cover basic tips for developing an effective video script that resonates with your audience.

In this workshop, you will learn how to use AI to:

  • Generate videos with ease
  • Create a simple, impactful video script for your brand
  • Improve, augment, and multiply your use of AI-generated video content in marketing