12-Week Series for Small Businesses

AI Lunchbreak



Bite-Sized AI for Small Business Success. No Powerpoint presentations, just hands-on demos to give you the tools and insights you need. Join us every week over the series and transform your marketing and your understanding of AI!

Are you a small business owner curious about how artificial intelligence (AI) can transform your daily operations? Join us once a week for a 30-minute demo-driven workshop, followed by 15-minute Q&A.

I’ll demystify AI by explaining key concepts in simple terms and showcasing real-world examples of how small businesses are leveraging AI to improve your efficiency, increase the quality of your results, and expand your abilities!

You’ll learn about practical AI tools that can help you automate routine tasks, make data-driven decisions, and stay competitive in today’s fast-paced market.

By the end of each session, you’ll understand how AI can be integrated into your business processes and the steps you can take to get started. Don’t miss this opportunity to gain valuable insights and take the first step towards embracing AI for a more efficient and innovative business.

Featuring Certified AI Specialist Cathy Balach

Cathy Balach is an online marketing strategist, specializing in strategic marketing, website design, content development, email communications, and media for business growth.

She’s a certified AI Specialist, working throughout Northern California and, as a recognized leader in AI applications, Cathy is known for her innovative approach to using artificial intelligence to drive business growth.

With nearly 15 years of consulting and mentoring, she has guided countless North Bay startups businesses by leveraging her expertise in both traditional and digital marketing landscapes.

Cathy Balach
AI for SBDC Advisors Certification Badge

AI Lunchbreak: Week By Week



Week 1: Get Started with AI for Small Business

Are you curious about AI but not sure where to start? This beginner-friendly session will demystify artificial intelligence and show you how it can help small business owners like you save time, make smarter decisions, and boost efficiency.

In this 30-minute workshop, you’ll learn what AI is, why it’s such a big deal for businesses, and how to start exploring it in simple, practical ways. Through hands-on examples, you’ll see how AI can assist with everyday tasks like brainstorming ideas, answering questions, and improving communication—no tech experience required!

Key Takeaways:

  • An introduction to AI and how it works.
  • Uses for businesses in your everyday life.
  • A live demo to show how AI can assist with tasks like writing, planning, and problem-solving.

This session is perfect for small business owners looking for an easy entry point into AI. Whether you’re skeptical or excited about this new technology, you’ll walk away with a better understanding of how AI can support your business goals.

Week 2: Best AI Tools for Small Business

Looking to get hands-on with AI tools that can streamline your business operations? In this quick, power-packed session, you’ll explore some of the most user-friendly AI platforms designed to help small business owners like you save time and boost productivity.

This 30-minute workshop will introduce a handful of key AI tools for content creation, enhanced workflows, research and problem-solving. I’ll focus on AI tools with the best bang-for-the-buck.

Key takeaways:

  • A live demonstration of each tool in action.  
  • Best practices for integrating these tools into your daily business operations.  
  • Tips on choosing the right AI platform based on your business needs.  
  • How to continue learning and exploring AI beyond this session.

Week 3: Supercharge Your Marketing Strategy & Branding with AI

Learn how to harness the power of AI to create a well-structured marketing calendar and plan content topics that resonate with your audience. We’ll demo the use of AI tools to help you organize your marketing efforts more efficiently, including strategy and branding. 

In this workshop, you will learn how to use AI to:

  • Discover AI-driven insights for market research
  • Build a roadmap for your marketing efforts that aligns with your business goals
  • Create brand guidelines

By the end, you’ll walk away with actionable steps to create a strong, organized marketing plan that keeps you on track and focused on what matters most: growing your business. 

Week 4: Create Compelling Text Content

Learn how AI tools can help you quickly produce website content, from engaging social media posts to blog articles and more. 

We’ll explore how AI simplifies brainstorming, optimizes content for search engines, and ensures your messaging resonates with your target audience.

In this workshop, you will learn how to use AI to:

  • Brainstorm content with AI
  • Generate creative marketing content in minutes
  • Maintain consistent messaging across platforms

Week 5: Using AI in Canva to Create Marketing Materials

Explore Canva’s AI tools for marketing tasks like creating social media posts, designing branded graphics, and generating text for ads, captions, and emails. Whether you’re a design novice or a pro, you’ll walk away with tips and tricks to elevate your marketing and save valuable time.

Key Takeaways:

  • Live demonstrations of Canva’s AI-powered tools, including Magic Design, Magic Write, and Text-to-Image.
  • Strategies for using Canva AI to maintain consistent branding and messaging.
  • Tips for collaborating with your team in Canva to speed up your workflow.
  • Recommendations for free and paid features to get the most from Canva AI.

Week 6: Create Stunning Images with AI

Discover how AI tools can help you produce professional-looking images for your website, social media, and marketing materials in no time.

We’ll cover how to use AI to create custom graphics, enhance product photos, and even design branded visuals tailored to your business’s style. You’ll walk away with practical tips on how to integrate AI-generated images into your marketing strategy, saving time and money while still delivering high-quality visuals that engage your audience.

In this workshop, you will learn:

  • How to quickly generate custom images and graphics using AI
  • Best AI tools you can use for image generation and improving images

TOOLS COVERED 2/27:

Week 7: Create Compelling Video with AI

Start producing video content without the need for complex editing tools or technical expertise.

We’ll introduce you to simple AI tools that can assist with video creation, voiceovers, and script development.

You’ll explore AI platforms that make video and audio creation easier than ever, allowing you to generate professional-looking content in minutes. Plus, we’ll cover basic tips for developing an effective video script that resonates with your audience.

Key Takeaways:

  • AI tools to help you generate videos and voiceovers with ease
  • How to create a simple, impactful video script for your brand
  • Quick tips for using AI-generated video content in marketing

TOOLS COVERED 3/6:

  • Writing a video script – ChatGPT and custom GPTs (will cover next week)
  • Canva for building/assembling video INCLUDING creating AI images, AI video
  • Eleven Labs for Audio – Record a voiceover
  • Adobe Firefly for AI video generation (Canva also for AI video generation; currently free but for how long?)
  • HeyGen for (1) using an avatar besides yourself (2) cloning yourself as an avatar and (3) translating video into other languages
  • Other mentioned tools not demo’d:
    • Runway is an excellent all-in-one tool for video generation, great for high quality
    • Capcut and Descript for editing existing video
    • Synthesia is an alternative for avatar creation
    • Note the Adobe Firefly will also be launching avatar creation soon!

DEMO example – this is my first-pass at an all-avatar video creation using HeyGen. Check it out

Week 8: AI for Effortless Social Media – Tools & Tips

Featuring social media expert advisor Ed Troxell, this session will introduce easy-to-use AI tools that can streamline your social media management.

You’ll learn how to generate content ideas, plan a months worth of content in under a minute, and see how you can create content in bulk all while saving valuable time. We’ll also discuss how AI can help you better understand your audience and boost engagement through personalized content.

By the end of the workshop, you’ll walk away with practical tips and AI-powered strategies that you can implement immediately to enhance your social media presence. Whether you’re a solopreneur or manage a small team, this session is designed to give you actionable insights without overwhelming tech jargon.

In this workshop, you will learn how to use AI to:

  • Drive better results by focusing in on the needs of your audience
  • Improve social media results and content creation
  • Save time by automating key tasks and learn how to improve engagement

Week 9: AI for Email Marketing

Featuring marketing expert Tara Cruz, this session will introduce you to Mailchimp, a simple yet effective AI tool that help automate and personalize your email campaigns and more.

You’ll get an intro to Mailchimp’s platform with an emphasis on AI features to help you save you time and improve results. From automating email content to understanding customer preferences, discover easy ways AI can fit into your current strategy.

Key Takeaways:

  • Automating email personalization with AI
  • Tools for improving email performance in less time
  • Simple strategies to boost engagement with AI

Week 10: Supercharge your AI with Custom GPTs

I’ll walk you through a hands-on demo of using ChatGPT to create custom solutions tailored to your business needs. Whether you’re looking to automate tasks, improve customer service, or generate content, this session will show you how to get started with ChatGPT—no coding experience required!

You’ll learn how to easily build your own GPT-based assistant to handle tasks like answering customer questions, streamlining workflows, or even assisting with marketing. I’ll guide you through a step-by-step process to create a GPT that can elevate your business.

Key Takeaways:

  • An interactive demo of creating a custom GPT with ChatGPT
  • Practical examples of how GPTs can improve business operations
  • Simple steps to start building your own AI assistant today

Week 11: Voice & AI – Using AI for Audio, Music & Voice Assistants

AI is transforming the way businesses use voice, making it easier than ever to create professional-sounding audio content, generate AI-powered voiceovers, and automate customer interactions with voice assistants.

In this 30-minute session, I’ll cover:

  • AI Voiceovers – Generate professional-quality voiceovers for ads, videos, and training materials.
  • Voice Assistants & Automation – Use AI-powered chatbots and voice tools to handle customer inquiries.
  • AI Music & Jingles – Create custom background music or jingles for your brand.
  • AI-Powered Research & Content Repurposing – Summarize audio content, generate show ideas, and organize notes with AI.

You’ll see live demos of beginner-friendly AI tools, including platforms for creating realistic AI voices, automating voice interactions, and composing AI-generated music

No technical skills are required—just bring your curiosity and enthusiasm!

Week 12: What’s Next in AI? Future Trends & Tools for Small Business

Curious about the latest AI tools and trends shaping the business world? This fast-paced, informative session will bring you up to speed on the AI innovations small business owners can’t afford to ignore.

In this 30-minute workshop, you’ll get a glimpse of cutting-edge AI tools designed to save time, boost productivity, and give your business a competitive edge.

From chatbots and content creation tools to insights into the future of AI in marketing, operations, and customer engagement, you’ll leave with a clearer picture of how to use AI effectively today and prepare for tomorrow.

We’ll have live demos, talk about how ‘search’ is transforming and more.