Event

AI Lunchbreak | Supercharge Your Marketing Strategy

Jun 4 12:00 pm — 12:30 pm
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Supercharge Your Marketing Strategy

Learn how to harness the power of AI to create a well-structured marketing calendar and plan content topics that resonate with your audience. We’ll demo the use of AI tools to help you organize your marketing efforts more efficiently, including strategy and branding. 

In this workshop, you will learn how to use AI to:

  • Discover AI-driven insights for market research
  • Build a roadmap for your marketing efforts that aligns with your business goals
  • Create brand guidelines

By the end, you’ll walk away with actionable steps to create a strong, organized marketing plan that keeps you on track and focused on what matters most: growing your business. 

About AI Lunchbreak

Are you a small business owner curious about how artificial intelligence (AI) can transform your daily operations? Join us every Wednesday for a 30-minute lunch-and-learn workshop followed by 15-minute Q&A.

Over 10 weeks, we’ll demystify AI by explaining key concepts in simple terms and showcasing real-world examples of how small businesses are leveraging AI to improve your efficiency, increase the quality of your results, and expand your abilities!

You’ll learn about practical AI tools that can help you automate routine tasks, make data-driven decisions, and stay competitive in today’s fast-paced market.

By the end of the session, you’ll have a clear understanding of ways that AI can be integrated into your business processes and the steps you can take to get started. Don’t miss this opportunity to gain valuable insights and take the first step towards embracing AI for a more efficient and innovative business. 

This AI Lunchbreak series is sponsored by Solano-Napa SBDC and Sonoma SBDC.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Register for Event

MAY 21-JULY 23
10-WEEK AI LUNCHBREAK SCHEDULE
(Subject to change):

5/21/2025 – AI Essentials for Business
5/28/2025 – AI Tools 101: Build your AI Business Toolkit
6/4/2025 – Supercharge Your Marketing Strategy & Branding with AI
6/11/2025 – Creating Compelling Text Content With AI
6/18/2025 – Making Marketing Magic with AI in Canva
6/25/2025 – AI for Effortless Social Media – Tools & Tips
7/2/2025 – Creating Stunning Images With AI
7/9/2025 – Creating Compelling Video With AI
7/16/2025 – Advanced ChatGPT: Custom GPTs, Projects and More
7/23/2025 – Voice & AI – Using AI for Podcasts, Audio & Voice Assistants

NOTE: Only one registration is required for the entire series!

AI Lunchbreak is led by Cathy Balach, Lead Business Advisor

Cathy is a marketing strategist working with AI implementation and online marketing, including video and content development, email communications, and website development.

She holds a MBA with focus in Entrepreneurship from the University of North Carolina at Chapel Hill and a Masters in International Management from University of Arizona/Thunderbird.

Cathy has worked for PepsiCo, Pricewaterhouse Coopers, and launched three startups of her own. With over 15 years of experience consulting and mentoring small businesses, she has worked with thousands of start-up and growing businesses in the North Bay.