Grow your Business with Vendor Events: From Farmers Markets to Popups
Event Details
This is part 2 of a 2-part workshop: Tuesday and Thursday 7/16 and 7/18 6:00-7:30pm. You do not need to attend part 1 to join part 2.
This 2-part workshop designed for creators, artisans, and makers looking to launch or grow their business with sales at markets or pop-up events. You’ll learn:
- Essential knowledge on obtaining licenses & permits
- Pricing strategies
- Insurance basics
- Craft appealing displays
- Building your business
Learn to engage with participants effectively, convert them into loyal customers, and build a strong brand following.
Whether you’re a beginner or aiming to elevate your craft, food product or other direct-to-market business, this workshop provides the tools and insights to succeed in the market. Don’t miss your chance to unleash your entrepreneurial spirit and make your creative dreams a sustainable reality!
Day 1:
- How do vending events (farmers marketing, artisan markets, and pop-up events) fit into your business?
- Overview of markets and pop-up options
- Choosing markets that fit your needs
- Permitting & licensing requirements
- Insurance basics
Day 2:
- Pricing strategies
- Selecting products
- Choosing a point-of-sale (POS) solution
- Building a regular clientele
- Creating a great booth
You are registering for a 2-part workshop, Tuesday and Thursday 7/16 and 7/18.
Taught by SBDC Business Advisor Tara Cruz
Tara started working with Solano SBDC in 2015 while bootstrapping her first brick & mortar business. During COVID she closed her doors and once again with the assistance of the Solano SBDC pivoted to e-commerce. During that time she gained experience with website designing, digital marketing, wholesale/manufacturing and Amazon.
Her work history includes more than 15 years in project management, team development, and marketing for Pacific Gas & Electric Company, XFINITY, and Wells Fargo. She holds a degree in criminal justice, a CA/NV Esthetician License, and is Lean Six Sigma Certified.