Grow your Business with Vendor Events: From Farmers Markets to Popups

Jul 18 6:00 pm — 7:30 pm

Event Details

This is part 2 of a 2-part workshop: Tuesday and Thursday 7/16 and 7/18 6:00-7:30pm. You do not need to attend part 1 to join part 2.

This 2-part workshop designed for creators, artisans, and makers looking to launch or grow their business with sales at markets or pop-up events. You’ll learn:

  • Essential knowledge on obtaining licenses & permits
  • Pricing strategies
  • Insurance basics
  • Craft appealing displays
  • Building your business 

Learn to engage with participants effectively, convert them into loyal customers, and build a strong brand following.

Whether you’re a beginner or aiming to elevate your craft, food product or other direct-to-market business, this workshop provides the tools and insights to succeed in the market. Don’t miss your chance to unleash your entrepreneurial spirit and make your creative dreams a sustainable reality!

Day 1: 

  • How do vending events (farmers marketing, artisan markets, and pop-up events) fit into your business?
  • Overview of markets and pop-up options
  • Choosing markets that fit your needs
  • Permitting & licensing requirements
  • Insurance basics

Day 2: 

  • Pricing strategies
  • Selecting products
  • Choosing a point-of-sale (POS) solution
  • Building a regular clientele
  • Creating a great booth

You are registering for a 2-part workshop, Tuesday and Thursday 7/16 and 7/18. 

Taught by SBDC Business Advisor Tara Cruz

Tara started working with Solano SBDC in 2015 while bootstrapping her first brick & mortar business. During COVID she closed her doors and once again with the assistance of the Solano SBDC pivoted to e-commerce. During that time she gained experience with website designing, digital marketing, wholesale/manufacturing and Amazon. 

Her work history includes more than 15 years in project management, team development, and marketing for Pacific Gas & Electric Company, XFINITY, and Wells Fargo. She holds a degree in criminal justice, a CA/NV Esthetician License, and is Lean Six Sigma Certified. 

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.