Event

Mastering Images for Marketing – Image Essentials

Jun 24 12:00 pm — 1:00 pm
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Images are a powerful driver of engagement, trust, and action in your marketing—but only if they’re used correctly.

In Part 1 of this two-part series, you’ll learn the fundamentals of working with images, including how to choose the right file format, size, color space and resolution for your needs. We’ll cover the difference between JPGs and PNGs, why resolution matters, and where to find quality images—whether you’re snapping them yourself or sourcing from free or paid stock libraries.

Topics include:

  • Understanding image formats: JPG, PNG, WebP, and more
  • Choosing the right size and resolution and color space for web, social, and print
  •  Where to get quality images: free and paid stock resources
  •  Smartphone photography tips for business use 

Part 2 takes things further with hands-on guidance for editing, optimizing, and customizing your visuals. You’ll learn how to crop and resize images, adjust brightness and contrast, and compress them for fast loading on websites and social media. We’ll explore free tools like Canva and TinyPNG, and walk through how to create simple, professional-looking marketing graphics—even if you’re not a designer.

You’ll learn how to:

  • Edit and enhance images using free tools like Canva and PixlrOptimize images for speed without losing quality 
  • Add text and design for social media and email campaigns
  • Use alt text and accessibility best practices

This workshop series is ideal for small business owners, marketers, and anyone looking to improve the quality and effectiveness of their visuals. By the end, you’ll have practical skills to confidently manage your marketing images, elevate your brand, and connect more effectively with your audience—online and off.

Perfect for anyone who wants to:

  • Boost visual branding without hiring a designer
  • Create better content with minimal tools and budget
  • Improve website and social media engagement

Only ONE registration needed for both workshops!

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

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Training Led by Barbara Schwartz, Solano-Napa SBDC Business Advisor

Barbara’s love of photography and graphic design began at age 7 with a Kodak Instamatic camera. She clipped magazine text and decorations onto construction paper, and her grandfather said, “You should work for Hallmark!”

Barbara studied Japanese, earned a Master’s in Foreign Service, and worked for the U.S. Trade Representative’s office, All Nippon Airways, and Geostar, where she discovered the brand new Apple Macintosh computer. She left everything else behind to became a Desktop Publisher in 1986, mastering Adobe products and web design.

What used to be only a graphic and website designer’s job has now been given to the layman, and Barbara is here to help bring a professional look to your very important advertising collateral and website designs.