Maximizing Your Social Media Strategy (In-Person Training)

Mar 20 3:00 pm — 4:00 pm

Event Details

Maximizing Your Social Media Strategy is an in-person training offered as part of the Money, Capital & Credit Summit March 20 at Solano Community College’s Vallejo campus. This training, led by Solano-Napa SBDC Advisor Ed Troxell, will be from 3 to 4 pm.

Social media strategy is a plan that outlines your social media goals, the tactics used to achieve them and metrics tracked to measure performance.

As a small business owner, you’ve probably been told that social media is “free” so you should use it to market your business – simply create a profile, share a post, and get sales right? 

As you’ve probably experienced,  it’s not that easy and in fact it’s costing you time trying to figure out how to best use it – not to mention all the hair you’re pulling out because it’s frustrating trying to figure it out on your own.

This workshop will break down social media, point out the various platforms and how you can use them for your business, and what it takes to attract more customers. 

You will walk away with actionable tips and valuable resources that will help you better use social media to market your business online.

Taught by SBDC Business Advisor Ed Troxell

Ed Troxell is a social media marketing expert and enthusiast of Facebook Live. As a former Apple Inc. employee, Ed brings a unique skill set to the table from sales, marketing, strategizing systems, and processes, to teaching the importance of showing up on social media so that you can stand out as the industry expert online.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.