Here, There & Everywhere Online: Online Strategy

Jan 12 12:00 pm — 2:00 pm

Event Details

What are the most important marketing lessons you can apply RIGHT NOW? Learn which strategies to focus on for your business. 

Whether you’re new to operating on the Internet, or you’re looking for ways to improve traffic to your website, this introductory class covers the basics of e-marketing. 

Learn how to work with the Internet, choosing the online tools that are worthwhile for you to optimize your online marketing. 

You’ll learn: 

  • Focusing your efforts online
  • Essentials to high impact, high response websites
  • How you can stand out from your competition
  • The best use of your money online

This is an open and interactive marketing discussion, which you can join in person or online.

Cathy Balach is Lead Business Advisor and is a marketing strategist and online marketer working with website design, content development, email communications, and marketing media.

She holds an MBA with focus in Entrepreneurship from the University of North Carolina at Chapel Hill and a Masters in International Management from University of Arizona/Thunderbird.

Cathy has worked for PepsiCo, Pricewaterhouse Coopers, and launched three startups of her own. With over 15 years of experience consulting and mentoring small businesses, she has worked with thousands of start-up and growing businesses in the North Bay.

Brianna Boyd oversees the Solano Napa SBDC’s social media channels and website content, writes and distributes press releases, networks and communicates with community partners and stakeholders, and leads webinars on social media and marketing for businesses.

A Northern California native, Brianna earned her degree in English and journalism from California State University, Sacramento. She has lived and worked in Solano County for over 15 years, first as a newspaper reporter and editor before venturing into marketing and communications.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Register for Event

This interactive workshop is roughly 1.5 hours long, followed by a question and answer period to help address YOUR specific needs. So have your questions ready and enjoy some expert one-on-one time!

THIS WORKSHOP IS THE FIRST OF FOUR IN THE ONLINE MARKETING MASTERY SERIES