Making Sense of Social Media for your Business

Event Details

Social media strategy is a plan that outlines your social media goals, the tactics used to achieve them and metrics tracked to measure performance.

As a small business owner, you’ve probably been told that social media is “free” so you should use it to market your business – simply create a profile, share a post, and get sales right? 

As you’ve probably experienced, it’s not that easy and in fact it’s costing you time trying to figure out how to best use it – not to mention all the hair you’re pulling out because it’s frustrating trying to figure it out on your own.

Stop pulling your hair out and learn how to make sense of social media and how you can better understand how to use it in your business. 

We will break down social media, point out the various platforms and how you can use them for your business, and what it takes to attract more customers. 

You will walk away with actionable tips and valuable resources that will help you better use social media to market your business online.

Taught by SBDC Business Advisor Ed Troxell

Ed Troxell is a social media marketing expert and enthusiast of Facebook Live. As a former Apple Inc. employee, Ed brings a unique skill set to the table from sales, marketing, strategizing systems, and processes, to teaching the importance of showing up on social media so you can stand out as the industry expert online.

This interactive workshop is roughly 1.5 hours long, followed by a question and answer period to help address YOUR specific needs. So have your questions ready and enjoy some expert one-on-one time!

THIS WORKSHOP IS THE FOURTH OF FOUR IN THE ONLINE MARKETING MASTERY SERIES