Using YouTube for Your Business

Oct 19 12:00 pm — 2:00 pm

Event Details

Video marketing has become an indispensable tool for businesses of all sizes, and YouTube is at the center. How can YOU use YouTube to boost your business’s online presence, engage your audience, and drive meaningful growth? 

In this 2-hour workshop, you will learn the basics about how to define clear goals, target your audience, and create compelling content that aligns with your brand. We will dive into the core strategies, best practices, and practical techniques for leveraging YouTube effectively. 

Whether you’re new to video marketing or already have a channel, this workshop will equip you with the knowledge and skills to make the most out of your YouTube presence.

This workshop is 2 of 2 of the Lights, Camera, Action series. 

Taught by by SBDC Business Advisor Malinalli López Arreguín

Malinalli is an award-winning writer, entrepreneur and filmmaker.

Her business XQL MEDIA has produced commercials for television, documentaries and feature films. The most recent film produced by Malinalli, Hyena, has won over 20 awards worldwide in 2021 and 2022 on the independent film festival circuit.

She is also the founder of The Bronze Rose, a company that produces digital media products for small businesses. The Bronze Rose is dedicated to designing social media content and marketing campaigns with a social impact lens.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.