Event

Content That Works: Structure and Strategy (Marketing Smarter with AI Week 4 of 4)

Feb 25 12:00 pm — 1:00 pm
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Event Details

Content That Works: Structure and Strategy

This is week 4 of the 4-week series, meeting live online via Zoom. Sessions are recorded so you can sign up late and access all weeks.

You’ll learn how to:

  • See why structure matters more than clever writing
  • Use Problem-Agitate-Solution, grounded in loss aversion research
  • Use Story-Proof-Offer, combining narrative and social proof principles
  • Batch content to reduce task-switching costs and create more efficiently

We’ll have various guided demos to walk you through your daily setup.

About the Marketing Smart with AI Series

This four‑week interactive series has been designed for business owners and entrepreneurs who want to move beyond experimentation into actionable, time‑saving marketing workflows — without a tech degree or tons of extra time.

Each 60‑minute Zoom session includes live demos, guided exercises, and real business use cases, so you’re not just learning about AI… you’re using it, applying it, and building marketing systems you can keep using in your business.

By the end of this series, you will:

  • Have a documented customer profile based on how your customers make decisions
  • Own a brand voice guide you can use across all platforms—or hand to anyone who writes for you
  • Leave with a 90-day marketing plan built around your customer’s buying journey
  • Know how to create marketing content that’s more effective —and use AI to create it faster.
  • Access to recordings and session guides — so even if you miss a session, you won’t fall behind.

Join us 12-1pm via Zoom for dynamic, hands-on demos followed by open Q&A.

Your Instructor

Cathy Balach is an SBDC Lead Business Advisor and a Google and SBDC-certified AI specialist. A seasoned marketing strategist and founder of three businesses, Cathy helps entrepreneurs harness the power of AI to simplify, scale, and sharpen their marketing.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Register Now

  • $59 for the Series
  • Register by 1/31 and SAVE 25%
  • Includes Recordings & Session Guides

4 Weekly Sessions

  • Week 1 (Feb 4): Customer Research: Understanding What Drives Decisions — Learn how to use AI to find what your customers actually care about—not age or income, but the reasons behind their choices.
  • Week 2 (Feb 11): Brand Voice and Story: Sounding Like You
    Define and document your brand voice with the help of AI, so your messaging stays consistent across platforms.
  • Week 3 (Feb 18): Build Your Marketing Plan: Built Around How Customers Think — Map your marketing plan to your customer’s decision journey: the right message, the right channel, the right time.
  • Week 4 (Feb 25): Content That Works: Structure and Strategy — Learn to create marketing content that earns attention and moves people to act—social posts, emails, web copy.

Cost

$59 or the full 4‑week series – INCLUDES access to the Workshop Library with recordings and a downloadable session guides.

Ready to commit to marketing smarter? Space is limited to keep things interactive — register today to reserve your seat.