Tara Cruz started working with Solano SBDC in 2015 while bootstrapping her first brick & mortar business. During COVID she closed her doors and once again with the assistance of the Solano SBDC pivoted to e-commerce. During that time she gained experience with website designing, digital marketing, wholesale/manufacturing and Amazon.
Her work history includes more than 15 years in project management, team development, and marketing for Pacific Gas & Electric Company, XFINITY, and Wells Fargo. She holds a degree in criminal justice, a CA/NV Esthetician License, and is Lean Six Sigma Certified.
Tara works well in various stages of business development, from start up to planned growth. Her specialty is working with lean start up businesses, pivots, and marketing. She has worked with salons/spas, retail, and mobile food businesses.
In 2017 Tara returned to the continuation school she graduated from to mentor at risk students. Later on she and her 13 year old son would collaborate to create Plug The Project; a mentoring program that educates young adults about self-care, financial literacy, community service and of course business.
In her spare time she enjoys traveling, beaches, spending time with her 3 kids and grand-dog.
Expertise: eCommerce Marketing Retail Social Media Start-Up Planning