About Me:

Tara Cruz is a consultant and Small Business Development Center (SBDC) advisor with extensive experience supporting entrepreneurs through startup, pivot, and growth phases.

She began working with the Solano Small Business Development Center in 2015 while launching and operating her own brick-and-mortar business. During the COVID-19 pandemic, Tara successfully transitioned her business from a physical location to e-commerce with SBDC support, gaining practical experience in digital marketing, website development and wholesale and manufacturing coordination.

She brings more than 15 years of professional experience in project management, marketing strategy, and team development, with prior roles at Pacific Gas & Electric Company, XFINITY, and Wells Fargo. Her corporate background strengthens her ability to guide small businesses in operational planning, process improvement, and performance tracking.

Her advisory work focuses on business planning, marketing strategy, and foundational clarity, helping clients define viable business models, develop structured plans, and implement realistic growth strategies to a wide range of service-based and product-based businesses.

Tara is known for her ability to translate complex concepts into clear, actionable steps and for meeting clients where they are. Her work emphasizes accountability, clarity, and practical implementation to support sustainable outcomes for entrepreneurs and the communities they serve.