Direct Sales Made Easy: Converting Prospects to Customers

Mar 22 10:00 am — 12:00 pm

Event Details

Join us and learn the art of making a successful sales call.

Whether your a sales-newbie or an experienced sales person a refresh, this workshop will cover the successful selling process and will teach you how to find prospects and turn them into customers. More customers mean more sales and a better business!

Many businesses have excellent products and/or services and there is a strong demand for them in the marketplace… yet they do not achieve their full potential due simply to the inability of their owners and their staff to make effective sales calls. 

You’ll leave the workshop with actionable steps to improve your direct sales strategy through practical and clear skills-building and planning.

This course is taught by SBDC Advisor Victor Johnson

Victor Johnson (Vic) is a Professional Civil Engineer who has 45 years of experience in the sales and marketing of professional services. He has specialized in growing small businesses into large businesses.

He was Senior Vice President (and part owner) of two firms that went public: one went on the NYSE and the other, NASDAQ. He has spent the last 15 years providing engineering, sales, and marketing services to three national environmental engineering firms. He has provided those services through his own firm, Engineering Pathways.

Additionally, Vic has written six books and owns a publishing firm. This experience has broadened his sales and marketing experience in relationship to other types of products and services. See for his detailed resume and information on his publishing firm (EP Press).

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.