Let’s Talk Marketing: Plan your Marketing NOW

Oct 6 12:00 pm — 1:30 pm

Event Details

What are the most important marketing lessons you can take and apply RIGHT NOW? 

Join Solano-Napa SBDC marketing gurus Cathy Balach and Brianna Boyd as they discuss and debate WHAT businesses can do and HOW to do it now. 

This is an open and interactive marketing discussion! Participants are encouraged to share their questions, thoughts and ideas for marketing their small business.

Cathy and Brianna will discuss:

  • What’s the most effective marketing tool for most businesses?
  • How can you stand out from your competition?
  • If you had to double your sales by next month, how would you do it for different types of businesses (retail, services, etc.)
  • How has marketing changed – and how do you need to change what YOU do?

Cathy Balach is a marketing strategist and online marketer working with website design, content development, email communications, and marketing media.

She holds a MBA with focus in Entrepreneurship from the University of North Carolina at Chapel Hill and a Masters in International Management from University of Arizona/Thunderbird.

Cathy has worked for PepsiCo, Pricewaterhouse Coopers, and launched three startups of her own. With over 15 years of experience consulting and mentoring small businesses, she has worked with thousands of start-up and growing businesses in the North Bay.

Brianna Boyd oversees the Solano Napa SBDC’s social media channels and website content, writes and distributes press releases, networks and communicates with community partners and stakeholders, and leads webinars on social media and marketing for businesses.

A Northern California native, Brianna earned her degree in English and journalism from California State University, Sacramento. She has lived and worked in Solano County for over 15 years, first as a newspaper reporter and editor before venturing into marketing and communications.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.